The Broncos announced a 10-year partnership with Centura Health on Monday, which includes renaming the Broncos’ practice facility from the UCHealth Training Center to the Centura Health Training Facility. UCHealth had held the naming rights for the past eight seasons.
“This is the most impactful deal in the history of the Broncos in one single partnership,” Broncos team president Damani Leech said during a press conference on Monday.
Leech wouldn’t disclose the financial details of the partnership other than a $100,000 donation from Centura Health to the Denver Broncos Foundation that goes beyond the parameters of the agreement.
“We definitely feel comfortable that it’s one of the most significant across the league when you look at a training center [naming rights deal],” Leech said.
Beyond the naming rights, the Broncos will also include the Centura Health logo on the backdrop for all non-gameday press conferences. The logo will also appear at other locations at Empower Field. The Broncos will provide numerous media and marketing assets, which could include a Centura Health logo on social media posts, for example. Centura Health will also officially sponsor the Broncos’ injury report.
The Centura Health system was founded in 1882 and now includes 25 hospitals, over 200 physicians’ practices and clinics, and more than 25,000 caregivers. Centura Health is headquartered in Centennial but has locations across Colorado, Utah and Kansas.
“The Broncos are the No. 1 sports brand in the market, and we are the No. 1 healthcare brand. We can leverage off each other,” Centura Health CEO Peter Banko said. “For us, it was a no-brainer.”