Online A/B testing is a Sisyphean task, by definition. No matter how big the win that comes your way, you start the next day back at your new Ground Zero. “What have you done for me lately?” applies every single morning, and all you can do to keep the gig is go find another win before people get tired of…

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Mike Olson
Author

Mike Olson is a weekly columnist for DNVR. The Colorado State University alum was born and raised in Fort Collins and has been writing about Denver sports for the last six years. He currently resides in Los Angeles where he has a healthy addiction to In-n-Out Burgers and a healthy aversion to the Lakers.

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