Tad Boyle’s team might be suffering from a dismal start to conference play, but this problem goes deeper. The Colorado men’s basketball program is suffering from a branding problem.

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Upon returning to the Colorado Buffaloes beat after a two-season absence, William has picked up right where he left off: blazing hot takes and a Twitter feed that's somewhere between iconic and idiotic. A University of Colorado graduate, Bay Area Sports Hall of Fame scholarship winner, and underrated dresser, William is back and ready take on any story the world of CU sports may throw his way...as well as any glass of white Burgundy.