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Denver Broncos announce partnership with BMW

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October 17, 2015


The Denver Broncos announced a multi-year partnership with the BMW center’s of Colorado on Thursday night at Sports Authority Field at Mile High.

There are many luxury car company’s that the Broncos could’ve partnered with, but Broncos Vice President of sales and marketing Dennis Moore is excited about this newest partnership with BMW.” Moore said, “Starting with our owner Pat Bowlen, we’re interested in being first class. I think BMW shares the same attributes.” He added, “BWM will be the official luxury vehicle of the Denver Broncos organization.”

BMW Prez
BWM Regional VP of Marketing, Tom Penich

The agreement is for three years and will go through the 2017 season. BMW is also excited to partner with the Broncos as they feel their company’s visions and values are similar to each other.

BMW Regional Vice President of marketing Tom Penich told BSN Denver, “It really comes down to passion. The Broncos always come to mind when you think of that.” He added, “There is not a finer organization that I have worked with than the Denver Broncos.”

BMW has helped re-design and decorate the Broncos club level, which is now titled, The BMW club Level, where they feature top of the line BMW cars and SUV’s year round. They will also be partnering together for other future events that will involve the team and staff.

Most interestingly, fans will be able to purchase these coveted luxury vehicles right off the club level floor where they are currently being featured. We aren’t sure how many are currently being featured but according to Dennis Moore, fans have already purchased these club level vehicles this season.

We were on hand to capture a few shots of the luxurious event where a few Broncos players, staff, and many BMW employees came together.

Dennis Broncos
Denver Broncos, Dennis Moore


BWM with trophies

TJ Ward and Darian Stewart
Broncos safeties TJ Ward and Darian Stewart

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